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The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come up with an idea for a product or service for any audience that couldn't have been created three years ago.
Each year, five groups score an invitation to the festival, bragging rights and an all-access pass to what is arguably the best networking opportunities for young creatives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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