Mobile Advertising Skyrocketed 111% Last Year

IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It marked the second consecutive year of dramatic mobile growth, after seeing a 149 percent year-over-year increase in 2011, according to the IAB.