Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities
Performance Marketing
In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push [...]
Bill Clinton Sings Robin Thicke’s Blurred Lines
Performance Marketing
So, YouTube user BaracksDubs has been posting videos of Barack Obama singing everything from Carly Rae Jepsen's Call Me Maybe to Demi Lovato's Made in the USA, but for Robin Thicke's [...]
10 Great Moments in Web Journalism Besides Deadspin’s Te’o Scoop
Performance Marketing
Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before.
As Conventions Wrap, Democrats Win Round One of Social Media Fight
Performance Marketing
The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with [...]
Bill Clinton Urges Ad Industry to Lead Global Change Through Creativity
Brand Marketing
CANNES, France—In a speech here Thursday, Bill Clinton implored the advertising industry to use its formidable powers of communication and persuasion to get the world to understand, and thus help [...]
The Webby Awards Celebrate the Internet in 5 Words or Less
Performance Marketing
The Webby Awards, the Internet's big night out, brought together celebrities, media types, politicians and innovators of all stripes to celebrate the glorious world and work of the Internet. As [...]