As Conventions Wrap, Democrats Win Round One of Social Media Fight

Conventions show campaigns can't buy social conversations

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The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with a formidable victory.

Putting political views aside, the raw numbers paint a picture of social media dominance for Democrats throughout the conventions, with over 9 million #DNC2012 related tweets tabulated to the #RNC2012’s 4 million. Unsurprisingly, the two candidates, Mitt Romney and Barack Obama, garnered the highest tweets per minute (TPM) rates for their respective conventions—but the volume was nowhere near the same.



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