Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with a formidable victory.
Putting political views aside, the raw numbers paint a picture of social media dominance for Democrats throughout the conventions, with over 9 million #DNC2012 related tweets tabulated to the #RNC2012’s 4 million. Unsurprisingly, the two candidates, Mitt Romney and Barack Obama, garnered the highest tweets per minute (TPM) rates for their respective conventions—but the volume was nowhere near the same.