VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover
Brand Marketing
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its [...]
Mars Selects MediaCom for Global Media Planning
Brand Marketing
Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said.
This Media Agency Gets a Windfall Out of Bayer’s Merck Deal
Brand Marketing
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at [...]
Bayer Threatened With Lawsuit Over Marketing for One A Day
Brand Marketing
Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid [...]
Finalists Await Verdict in Bayer’s U.S. Media Review
Brand Marketing
Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead [...]
Pets quote movie tough guys in Bayer spots
Creativity
A talking dog and cat deliver famous tough-guy lines from the movies in JayGrey's Australian campaign for Bayer's amusing Advocate parasite medication. The point is that the pets aren't as [...]