As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.
CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused a stir when it was accused of bein
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.
Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with existing business—parent company WPP Group had to create a separate unit.
Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said.
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150 million. The shift came without a pitch.
Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid out its case today in a letter to the company.
Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media shop outside the U.S., a Bayer representative confirmed.
A talking dog and cat deliver famous tough-guy lines from the movies in JayGrey's Australian campaign for Bayer's amusing Advocate parasite medication. The point is that the pets aren't as […]