Brand Marketing

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Headshot of Noreen O
By Noreen O'Leary

December 15, 2014

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said.

Headshot of Noreen O

Noreen O'Leary

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