Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Work from Bayer, AlmapBBDO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.

The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming" and features aspirin boxes. 

Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." 

UPDATE: Bayer has asked the agency to discontinue the campaign. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in