Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

AlmapBBDO paid for the ad to run in Brazil

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused a stir when it was accused of being sexist.

AW+

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