Banana Republic

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.

Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand

Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen. 

How Mad Men, by Looking Back, Changed the Future of Advertising

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot.

Instagram Takes Another Step Toward E-Commerce

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product pages from their Instagram ads—a feature Banana Republic was among the first to employ—and still more sophisticated ads are in the works.

Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.

Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands

After six months of testing, Instagram's video ads are officially here.

How Banana Republic Moved From Skinny Models to Gay Guys

This 1992 ad marked the beginning of Banana Republic

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.

Men’s Fitness Magazine Is Remade as a Lifestyle Brand

Two years ago,

Publicis Buys AR New York

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed.