Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

Brands test new tools


Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.

"We've added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website," said Pinterest product manager Jason Costa. "These Promoted Pins will be available on a cost-per-click basis."

Vineyard Vines, Nicole Miller and Shutterfly are early testers of the do-it-yourself ads, according to Pinterest.

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