Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
After six months of testing, Instagram's video ads are officially here.
Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The ads will start appearing today and roll out over the coming weeks. For instance, Disney is promoting its film, Big Hero 6, with a video showing animated characters posing as if they were taking selfies.
"We felt like we wanted to step up in a big way for Big Hero 6," said Anthy Price, svp of media at Disney.