Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending.
In its ongoing quest to remind us that nothing says Australia Day more than lamb barbecue, Meat & Livestock Australia gives us "Celebrate Australia with a Lamb BBQ." That title is probably the least interesting thing about this ad, which doesn't even warm up the grill before accosting us with talking points: It opens on a beach, where two indigenous dudes "fire up the barbie" in preparation for the festivities to come. And who shows up? Colonialism! Literally. One after the other, ships dock bearing Dutchmen, Englishmen, Germans, the French, the Chinese (carting fireworks) and Serbians.
Nobody wants to get into a car crash. But if you do, even a small difference in your speed can make a huge difference in the outcome. A new Australian PSA cleverly and poignantly uses a series of escalating freeze frames to illustrate the range of effects that varying speeds can have on the same collision. And it emphasizes the importance of what a driver, despite the intrinsic unpredictability of roads, actually can control—how fast he or she is going.
Last year over the holidays, Australian grocer Aldi released a brutally honest ad about the stress people endure to make around-the-table magic happen. This year, it's focusing on a very different annoyance—Americans. The "Meet the Tinkletons" campaign opens with a 75-second ad in which a caroling American family with ugly sweaters invades a calm, sunny Australian household to show them how Christmas should really be celebrated (which feels an awful lot like a veiled critique of the U.S.'s foreign relations approach in general).
You don't need Spidey sense to be a superhero. In "Philips Everyday Hero," part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town. The action is set to an acoustic cover of Paul McCartney and John Lennon's "Revolution." It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with "Make a Wish"-level warmth.
Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and with various physical looks and abilities, all to sell, oddly enough, Australian lamb.
An ad for Playboy lingerie from Australian retailer Bras N Things has been deemed by the country's ad watchdog to be too risqué to be shown on digital billboards. But the model in the spot has some choice words for critics who called the ad "vulgar" and likened it to "amateur porn."
Is it worthwhile to make an ad about dad bods way after that meme peaked? Probably not, but that didn't stop Australian underwear brand Bonds from making a commercial where dads talk about the changes their bodies underwent after their kids were born—in a spot pegged to that country's upcoming Father's Day on Sept. 4.
Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically have changed their habits so quickly that our bodies haven't quite had time to compensate. That's why agency Clemenger BBDO Melbourne and Australia's Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces.
Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies! Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York's Chinatown.