Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Short, GIF-like 'Dark clouds' video angers some

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Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. 

The ad, which is really more of a branded GIF, features a photo of a screaming Kyrgios whose head is surrounded by animated clouds and lightning bolts. The copy line is, "Dark clouds never got in the way of talent." 

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