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Nobody wants to get into a car crash. But if you do, even a small difference in your speed can make a huge difference in the outcome.
A new Australian PSA cleverly and poignantly uses a series of escalating freeze frames to illustrate the range of effects that varying speeds can have on the same collision. And it emphasizes the importance of what a driver, despite the intrinsic unpredictability of roads, actually can control—how fast he or she is going.
A grey sedan at night finds itself about to hit a child on a bicycle.
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