Dads Feel Sad About Their Post-Baby Bodies in Latest Comedy From Bonds Underwear

Won't you pity them?

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Is it worthwhile to make an ad about dad bods way after that meme peaked?

Probably not, but that didn't stop Australian underwear brand Bonds from making a commercial where dads talk about the changes their bodies underwent after their kids were born—in a spot pegged to that country's upcoming Father's Day on Sept. 4. 

The gender role reversal here, complete with discussing social pressures to maintain physical beauty and comparing their bodies to celebrities, is in keeping with Bonds theme of subverting masculinity.

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