Augmented Reality

Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences


Esquire’s New Print Campaign Pairs Macallan Whisky With Augmented Reality

Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1800s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app.

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.

How Adobe Is Connecting Virtual Reality With the World of Product Placement

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to compete with SpaceX, Blue Origin or Virgin Galactic anytime soon. But it is for the first time entering the worlds of virtual reality and augmented reality through new Adobe Primetime products.

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Q&A: Why This Former Agency Exec Is Betting on Augmented Reality

American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue that same theory applies to advertisers as well.

Inside Lowe’s Wacky Approach to Building the Store of the Future

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores, Lowe's set up an innovation lab in Los Angeles last year.