How Apple Became China’s Most Coveted Luxury Brand
Brand Marketing
When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, [...]
China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow
Brand Marketing
If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying to build: a digitally focused [...]
Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please
Brand Marketing
Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local [...]
The Bull-White House Will Create Ads for Corona Extra Overseas
Brand Marketing
The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead [...]
Ad Agency Creates Jewelry Meant to Combat Sexual Assault
Creativity
When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a [...]
Lego Versions of Famous Artworks Are So Great, They’re Now Official Ads
Creativity
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late [...]