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The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands.
A-B InBev has hired the New York shop to lead advertising for Corona Extra in overseas markets, including Europe and Asia, the brewer has confirmed. Media spending behind the effort is estimated at more than $50 million.
The New York agency, which is led by former Lowe global chief creative officer Matthew Bull, competed against larger shops for the assignment.
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