Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

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Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local behavior so Facebook can come up with marketing that works in those countries.

In the United States, social media marketing can feel like an intrusion. In the developing world the challenge is too few ads, not too many, MacLean said.

In developing countries people actually want to connect with brands more, she added.

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