The New York Times Accidentally Invented a New Country, and the Internet's in Love

Visit scenic Kyrzbekistan!

Sometimes a mistake is so embarrassing, it cycles all the away around the shame circle and becomes kind of awesome.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in