What’s the Most American Brand? [Video]
Brand Marketing
In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So [...]
Does Real-Time Marketing Work?
Brand Marketing
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, [...]
American Apparel, Gap Blasted for Hurricane Sandy Ad Fails
Creativity
Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional [...]
American Apparel Welcomes an Older Model Into Its Ads
Creativity
American Apparel takes a break from hypersexualizing barely twentysomething hotties in a new campaign touting its Advanced Basics line.
American Apparel Snubs Contest Winner
Brand Marketing
American Apparel is throwing some weight around. The hipster fashion house concluded a plus-size model search titled "The Next Big Thing" last week but is refusing to grant a contract [...]
A Plus-Sized Model Search Gets Punk’d
Performance Marketing
When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton.