Does Real-Time Marketing Work?

Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked? We asked Topsy to crunch the data for several recent examples, and the results run the gamut when it comes to taste as well as social impact.