Note to Airlines: Don’t Follow the Cable Companies’ Lead
Performance Marketing
There’s no disputing that 2017 has gotten off to a tough start for the airlines. Consumers were already frustrated with seats that seemed inspired by medieval torture devices, proliferating fees, [...]
See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat
Creativity
Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence.
Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise
Brand Marketing
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like [...]
Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane
Creativity
If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens [...]
Southwest Airlines Brings Back ‘Wanna Get Away’ Campaign, Gone for Almost a Decade
Creativity
Southwest Airlines jets back to the future in new work from GSD&M, revisiting its "Wanna Get Away" campaign, which flew off the radar almost a decade ago. GSD&M developed the [...]
KLM’s New Ads Have a Preposterously Simple Goal: To Tell You It’s an Airline
Creativity
To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency Mustache, letting prospective passengers [...]