Pan Am’s Soaring Brand Image Comes Alive in These Remarkable Old Photos

New book charts the course of a pioneering airline

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Among the year's stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl carry-on features the airline's iconic globe logo, and sells on PanAmBrands.com for $75.

 Funny thing is, you can't take your Pan Am bag on a Pan Am flight because the airline itself hasn't existed for 25 years.

The fact that a brand's logo remains so popular long after the brand has vanished is a testament, of course, to the power of branding.

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