Brand Marketing Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise Charming Rokkan stunt is music to their earsBy Katie Richards|September 15, 2016 Share By Katie Richards|September 15, 2016 Share Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers, though, you'll have your headphones in, head down, paying little to no attention to your surroundings. For those who make a living playing music on the street, it can be discouraging to see people walk by, day after day, unaware of the hard work they've put in. JetBlue, with creative agency Rokkan, figured out a way to recognize a few of these buskers, and offer them a life-changing opportunity in the process, with this "Let Music Move You" stunt. Watch the stunt first, spoiler free: In partnership with VH1 Save The Music and students from P.S. 48 in the Bronx, the airline presented three musicians with a year of free airfare. Kids from P.S. 48 approached each of the street performers and presented them with their vouchers, which of course was all captured on film. The stunt is similar to work JetBlue has done in the past, from offering flyers free trips for enduring crying babies on a long flight to encouraging New Yorkers to steal bus-shelter ads for a reward including round-trip flight vouchers. This particular stunt gives the viewer a warm, fuzzy feeling after seeing the emotional responses each deserving performer has upon receiving a year of free travel. The hope now is that these three performers will spend the next year traveling across the country and inspiring people, young and old, with their amazing musical abilities. CREDITS JetBlue: "Let Music Move You" Client: JetBlue Airways Agency: Rokkan JetBlue Vice President, Marketing: Jamie Perry Brand, Advertising Director: Elizabeth Windram, Corporate Social Responsibility Director: Icema Gibbs Regional Marketing, Consumer Promotions Manager: Tara Carson Corporate Social Responsibility Manager: Irma Arizmendi Corporate Communications Managers: Morgan Johnston, Tamara Young, Danielle Sandars Advertising Manager: Phillip Ma Consumer Promotions Analyst: Jaclyn Costantino Brand Analyst: Chan Tran VH1 Press and Talent Relations Manager: Trell Thomas Corporate Sponsorships, Special Events Director: Jennifer Dunn Creative – Rokkan/Hone Production Chief Creative Officer (Rokkan): Brian Carley Chief Delivery Officer (Rokkan): Joe Tao Creative Directors (Rokkan): Anthony DiPaula, Jeffrey Samson Associate Copywriter (Rokkan): Katie Lee Associate Art Director (Rokkan): Alexander Junquera Account Supervisor (Rokkan): Jenna Clapp Producer (Rokkan): Michael Wallace Executive Producer (Hone Production): Greg Tharp Senior Producer (Hone Production): Tina Lam Production Electric Arts Films Producer: Dave Stekert Director: Jonathan Yi Editorial Fluid Editor: Peter Sabatino, Senior Producer: Valerie Iorio Talent Superfly Productions Programming Director: Josh Roth Client Services Director: Jen Ondrejicka Client Services Manager: Alyssa Hrabik Programming Coordinator: Emily Roehl Interns: Amanda Charlow, Adrienne Taylor Mediahub Vice President, Associate Media Director: Rachel Allen Media Supervisor: Shoshana Levine PR/Social MullenLowe Senior Vice President, PR Account Director: Jaclyn Ruelle Account Supervisors: Becky Brand, Brittany Topham Sunshine Sachs Account Manager, Chad Davis Senior Account Executive, Claire Tonneson Junior Account Executive, Kaila Frisone Adweek Adweek