JetBlue Pretends It's the 1960s With a Retro Logo, Pop-Up Store and Airplane

To celebrate new service to Palm Springs

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Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to the 1960s this weekend—with a "Time Travel Agency" pop-up store in NYC, a retro version of its logo (with ads to boot) and even a specially painted throwback airplane.

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