Why Adobe Believes Digital Experiences Will Reshape Marketing
Shantanu Narayen, Adobe’s CEO, has delivered his message that people buy experiences, not products to both U.S. and European audiences this year. Narayen also advised that products [aren’t the main] [...]
Adobe Buys Programmatic Ad Player TubeMogul for $540 Million
Performance Marketing
In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million.
Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe’s New Comedy
Brand Marketing
Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret [...]
A Fount of Knowledge About Fonts
Performance Marketing
Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even [...]
Adobe’s New Clothing Line Celebrates Some of the Worst Stock Photos Ever
Creativity
If you've ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you're in luck. Try [...]
Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign
Brand Marketing
Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get?