Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe’s New Comedy

A flashy new Adobe Marketing Cloud spot for Advertising Week

Headshot of Tim Nudd

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret agent easily handles almost everything that's thrown at him—but is completely undone by some bad customer service.

The spot, created by Goodby Silverstein & Partners, was shot on location in Budapest and directed by Biscuit Filmworks/Revolver Film's Steve Rogers. It focuses on the woes of cross-channel marketing and features an amusing scenario of a suave hero assaulted by that most evil of villains—a hotel check-in experience gone wrong. 

Attendees at Advertising Week in New York will be seeing the ad quite a bit. It will run before more than 75 sessions beginning Monday. It will also be served up through addressable TV ads in select markets to Comcast and DirecTV subscribers. Adobe is also planning targeted online placements for the cinematic spot, aiming to reach marketers who are searching for movie content on YouTube.

Check out the spot here:

"Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands—the lack of connection between their different communication channels—can translate to a very serious problem for customers," says Alex Amado, vp of experience marketing at Adobe.

"When cross-channel marketing goes wrong, it's bad news for businesses and consumers alike," adds Will Elliott, creative director at GS&P. "We wanted to show that all the bad guys in the world couldn't defeat a secret agent, but a bad customer experience could."

Adobe will have an accompanying social media activation on site at Advertising Week. The company will be hosting a mobile "Think Tank" (or "Street Tank") near the Advertising Week hub in Midtown and inviting event attendees to come inside and share their views on camera about the "future of digital experiences."

The footage will be live streamed through Adobe's social media channels.


Client/Company: Adobe

Title of Creative Work: "Secret Agent"

Agency: Goodby Silverstein & Partners


Co-Chairmen: Rich Silverstein and Jeff Goodby

Chief Creative Officer: Margaret Johnson

Creative Director: Will Elliott

Creative Director: Patrick Knowlton

ACD/Art Director: Andrew Livingston

ACD/Copywriter: Simon Bruyn


Director of Production: Tod Puckett

Senior Producer: Benton Roman

Account Services

Managing Partner: Brian McPherson

Account Director: Theo Abel

Account Manager: Chelsea Bruzzone

Assistant Account Manager: Zack Piánko

Brand and Communication Strategy

Director of Brand Strategy: Bonnie Wan

Brand Strategist: Etienne Ma, Andrew Mak

Director of Communication Strategy: Christine Chen

Communication Strategy Deputy Director: Dong Kim

Senior Communication Strategist: Victoria Barbatelli

Communication Strategist: Tara Hughes

Junior Communication Strategist: Nicole Bruno, Catherine Kim

Business Affairs

Business Affairs Manager: Heidi Kileen

Production Company

Company name: Biscuit Filmworks / Revolver

Director: Steve Rogers

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Kathy Rhodes

Head of Production: Mercedes Allen Sarria

Head of Production: Rachel Glaub

Director of Photography: Nicolas Karakatsanis

Production Designer: Tunde Csaki

Editorial Company

Company name: Arcade Edit

Managing Partner: Damian Stevens

EP: Crissy DeSimone

HOP: Kirsten Thon-Webb

Editor: Geoff Hounsell

Assistant Editor: Laura Sanford

Producer: Alexa Atkin


Company name: The Mill NYC

Colorist: Fergus McCall

Senior Colour Producer: Natalie Westerfield


Executive Producer: Leighton Greer

Senior VFX Producer: Will Unterreiner

Production Coordinator: Alex Benavente

Shoot Supervisor: Chris Mortimer

Creative Director: Tim Davies

2D Lead Artist: Tim Davies

2D Artists: Edward Black, Kelsey Napier


Company name: Woodwork Music

Sound Design

Company name: Barking Owl

Sound Designer: Michael Anastasi

Creative Director: Kelly Bayett

Producer: Ashley Benton


Company name: Barking Owl

Mixer: Morgan Johnson

@nudd Tim Nudd is a former creative editor of Adweek.