With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.
Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.
The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide relevant, meaningful messaging if we don’t fully understand who we’re speaking to? We’ve hardly begun to solve the problem.
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.
Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat down with Adweek to discuss how being based in Silicon Alley colors their businesses.