Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Bodes well for second-screen pushers

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Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.

The CPG giant ran a campaign with Adaptly and Twitter from March 24 through April 27 to take its "Human Energy Crisis" campaign from last year social.

Promoted Tweets were targeted toward social chatter around topics like cooking and food, entertainment, family, home and style at the same time that TV programs aired with Quaker commercials.



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