Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Bullseye on users allows businesses to focus messages

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Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.

“We are giving marketers more flexibility in the way that they can target,” said Elisabeth Diana, a Facebook spokeswoman. “In turn it’s good for people who see the ads because the goal is for them to be more targeted.”

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