Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

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The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of New York-based 614's multilayered report entails survey results from 400 digital marketers.

While the grand majority of those queried find native to be important, a much smaller percentage thinks the ads will take over tech marketing.

Check out a bevy of the study's key findings below.

  • 69 percent of marketers believe that native advertising is valuable
  • 22 percent view it as the future of digital advertising
  • 52 percent of marketers assert that getting to right level of scale is their job No.


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