Performance Marketing

Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

Headshot of Melissa Rudy
By Melissa Rudy

August 7, 2014

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of New York-based 614's multilayered report entails survey results from 400 digital marketers.

Headshot of Melissa Rudy

Melissa Rudy

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