Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Performance Marketing
Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year.
Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues
Performance Marketing
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not [...]
5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising
Performance Marketing
The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues.
Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar
Performance Marketing
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads [...]
YuMe Launches Heat-Seeking Ad Fraud Map
Performance Marketing
To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.
Xaxis Fights Fraud With Money-Back Guarantee for Brands
Performance Marketing
Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back.