Performance Marketing

As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?

Users revolt against pre-roll

By Garett Sloane

April 9, 2015

It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers who pay nothing for an ad-free experience, and it makes sense to test whether these digital freeloaders would be willing to pay if they had a subscription-based option.

Garett Sloane
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