What Counts as an Online Ad View? A Standard Is Nearing, but the Fight’s Not Over

Brands, publishers and trade groups inch toward agreement

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx imply that the industry might be farther from consensus than many had hoped.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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