Performance Marketing

5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

By Michelle Castillo

September 30, 2014

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will focus on creating technical standards for the industry and a code library to help companies adopt those rules and a testing platform for projects.

Michelle Castillo
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