Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day
Performance Marketing
White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.
YuMe Launches Heat-Seeking Ad Fraud Map
Performance Marketing
To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.
Facebook Claims Baby-Faced Fraudster Used All The Click Tricks
Performance Marketing
His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud.
Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam
Performance Marketing
A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul.
Google’s Spider.io Acquisition Boosts Anti-Fraud Team
Performance Marketing
Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member [...]
New IAB Chairman Takes Industry to Task
Performance Marketing
Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting [...]