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How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

Creativity

By Gabriel Beltrone

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad?

Brand Marketing

IHOP, Waffle House and Dunkin’ Donuts Are Unimpressed With McDonald’s All-Day Breakfast

By Kristina Monllos

Brand Marketing

The Tall, Cold Tale of the Big Gulp

By Robert Klara

Brand Marketing

7-Eleven Extends Birthday Celebration With Mobile App

By Erik Oster

Creativity

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven’s Mustache Straws

By Rebecca Cullers

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Obama or Romney? Vote With Your Coffee Cup in 7-Eleven’s 7-Election

Creativity

By David Gianatasio

Barack Obama leads Mitt Romney by 16 points in the only poll that matters: the 7-Election. Yes, 7-Eleven's politically themed promotion is back, letting shoppers enjoy their coffee in blue [...]

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Check In at 7-Eleven on Foursquare, Win a Trip to Space

Creativity

By David Kiefaber

Foursquare, 7-Eleven and the movie Super 8 are gonna send you into space! Kinda! What's actually happening is that Foursquare users have a chance to win tickets to Super 8, [...]

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7-Eleven Facebook Fail Almost Goes Unnoticed

Creativity

By Tim Nudd

Check out the short-lived 7-Eleven Facebook status update above, posted on May 3 and quickly deleted, apparently within minutes—though not before someone took a screen grab and sent it to [...]