How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

Burnett makes marketing you can drink from

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad?

To celebrate Australia's Bring Your Own Cup Day—a 7-Eleven promotion that lets customers put their Slurpee in unusual containers, like teapots and buckets—Leo Burnett Melbourne recorded Slurpee radio spots that featured sounds like mating blue whales and cheering soccer fans. Then it designed 3-D printable drinking vessels based on the waveforms (the visual representations of the audio) of the commercials.

Consumers can use the designs to print their own cups, or compete for a brand-made one on Facebook.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in