4As

Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees

The advertising industry has a diversity problem.

Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department.

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring a diverse group of employees.

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices

In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where "senior exe

Facetime: Dispatches From the 4A’s to L.A.

This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos […]

4A’s Issues Media Transparency Guidelines Without ANA Support

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in the U.S.

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J.

Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask brand and agency leaders where they stand on the issue?

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around the league.