The Next 100 Years of Marketing (Happy Birthday, DMA)
Performance Marketing
This is really a momentous anniversary year in marketing. The Data & Marketing Association turns 100 this year — as does the 4A’s. DMA seems to be scarcely acknowledging a [...]
ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices
Brand Marketing
In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where [...]
Facetime: Dispatches From the 4A’s to L.A.
Brand Marketing
This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos [...]
4A’s Issues Media Transparency Guidelines Without ANA Support
Brand Marketing
After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in [...]
Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies
Brand Marketing
Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as [...]
Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues
Performance Marketing
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not [...]