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Gabriel Beltrone

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

Toyota Challenges Meteorologists to Drive Around With Sunroofs Synced to Their Forecasts

Everyone loves to complain about the weatherman messing up the forecast, but Toyota decided to actually do something about it. At least, that's the premise of this new reality-style ad for…

Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day

Recruiting for 2027?

Add Microsoft to the list of companies touting support for young girls who like science and engineering. The tech giant celebrated International Women's Day on Sunday, and Women's History Month generally,…

Justin Bieber Spoofs His Own Calvin Klein Ads in Promo for Comedy Central Roast

Justin Bieber is officially eating his own tail. To promote his upcoming roast on Comedy Central slash desperate plea for respect, Canada's cruel revenge on America participates in a parody of…

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of…

Mentos Pack a Seriously Fresh Punch in This Hilarious Ad With a Perfect Twist Ending

This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so…

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors…

Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads

It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles. The first might be best described as a…

Classic Disney Characters Shadow Shoppers in This Delightful Mall Stunt

What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the…

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons

Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist…

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