A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…
It's a Malibu Barbie world. Pointlessly gendered products are anything but rare. Pink razors, pink deodorant and pink tool kits abound. But even in the fuscia fantasyland of femininity cooked…
Droga5's next office will be in London. The outpost, slated to open in June, will be the agency's third, following New York and Sydney. The agency's executives have been eyeing a…
Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…
The Cannes Lions International Festival of Creativity has named advertising legend Lee Clow the recipient of the 2013 Lion of St. Mark. It's the third year the advertising awards show has…
You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get…
Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…
New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…
Coconut water Zico, under new majority ownership, is broadening its ad strategy. The brand Monday launched its first national advertising campaign since Coca-Cola took a majority stake in the coconut water company last…
