Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
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Gabriel Beltrone
Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

September 4, 2014, 11:09 AM EDT

Siri Is an Insecure Diva in Microsoft's Latest Windows Phone Ad Cortana asks for a chance

Microsoft is making a habit out of mocking Siri. Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana…

September 3, 2014, 8:21 AM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

Ad of the Day: Johnny Manziel Gyrates From Hunger in Latest Snickers Ad Quarterback teaches aerobics

Johnny Manziel isn't Johnny Football when he's hungry. He's Johnny JamBoogie. In this new Snickers ad from BBDO New York, the Cleveland Browns quarterback stars as a Spandex-clad man leading an…

August 29, 2014, 7:40 AM EDT

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful How many sites get this kind of love?

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

August 28, 2014, 10:29 AM EDT

Life Alert's New Ad Is Terrifying, and People Are Not Happy About It Brand says the end justifies the means

Life Alert now takes its marketing very seriously. Maybe too seriously. Rather than just have its old commercials be the laughing stock of anyone who's ever seen them, the company is…

August 27, 2014, 9:48 AM EDT

DJ Samples Thousands of Sounds From GE Machines for a Track Called 'Drop Science' Matthew Dear is the brand's second musical collaborator

GE doesn't just do whatever it is that GE does. It makes beats, too. Last year, GE brought you an electronica song featuring the sounds of shipping containers, as interpreted by…

August 26, 2014, 3:07 PM EDT

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

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