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Gabriel Beltrone

Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies. Infants born too early face a greater risk of language and attention disorders later…

Krispy Kreme Rigs a Glazing Machine to Create a Scannable Barcode for Free Donuts

Here's an oven-fresh, charmingly simple sales promotion from Krispy Kreme. For its #dayofthedozens program, the doughnut chain and agency Baldwin& rigged a glazing machine to diffuse streams of sugary white goo…

How Samsung VR Saved a Dad From Missing His Son's Birth—Sort Of

Would you let Samsung turn the birth of your child into an ad, if it meant the company would also set up a live-streaming virtual reality rig, so your partner…

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

World's Most Intelligent Street Sign Can Point You to Almost Anything

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message,…

Sweden Hands Off Its Twitter Account to Citizens, and Things Get Weird

The people of Sweden would like you to visit Sweden. It is, like most tourist destinations, a lovely place, filled with breathtaking natural landscapes and a rich cultural history. Unlike…

Skype Rips Into Twitter and Facebook in New Ads

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

The World's Largest QR Code (aka the World's Biggest Waste of Time)

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's…

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