Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
Gabriel Beltrone
Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful How many sites get this kind of love?

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

August 28, 2014, 10:29 AM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

World's Most Intelligent Street Sign Can Point You to Almost Anything Breakfast's latest nifty gadget

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

June 5, 2013, 10:29 AM EDT

After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III Decorated with his own doodle

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message,…

August 30, 2012, 3:35 PM EDT

Sweden Hands Off Its Twitter Account to Citizens, and Things Get Weird How much transparency is good for tourism?

The people of Sweden would like you to visit Sweden. It is, like most tourist destinations, a lovely place, filled with breathtaking natural landscapes and a rich cultural history. Unlike…

June 12, 2012, 11:47 AM EDT

Skype Rips Into Twitter and Facebook in New Ads Video calling positioned as just more human

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

April 3, 2012, 2:27 PM EDT

The World's Largest QR Code (aka the World's Biggest Waste of Time) Skanz is a big believer in the technology

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's…

October 13, 2011, 2:16 PM EDT

Fighting Tech for Talent R/GA's Greenberg discusses the hiring landscape

Worrying over talent drain is among the ad industry's favorite pastimes. But the concern may be reaching new heights as agencies grapple to hang onto a young workforce that's more…

October 3, 2011, 1:53 PM EDT

Norton Protects All Your Stuff, Like Videos of Your Freaked-Out Baby Ads include animated 60-second anthem

These days, odds are good you spend many (if not most) of your waking hours glued to the screen of your computer or smartphone—answering emails, paying bills, cooing over videos…

September 7, 2011, 2:42 PM EDT

L'Oréal Advises Men on Perfect Facebook Profile Picture Are they mocking Dove's 'Real Beauty'?

Men are clueless brutes desperately in need of guidance when it comes to grooming. So, L'Oréal Men is offering up a new character, the Expert, to help out with a…

August 16, 2011, 1:23 PM EDT