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Gabriel Beltrone

How Samsung VR Saved a Dad From Missing His Son's Birth—Sort Of

Would you let Samsung turn the birth of your child into an ad, if it meant the company would also set up a live-streaming virtual reality rig, so your partner…

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

World's Most Intelligent Street Sign Can Point You to Almost Anything

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message,…

Sweden Hands Off Its Twitter Account to Citizens, and Things Get Weird

The people of Sweden would like you to visit Sweden. It is, like most tourist destinations, a lovely place, filled with breathtaking natural landscapes and a rich cultural history. Unlike…

Skype Rips Into Twitter and Facebook in New Ads

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

The World's Largest QR Code (aka the World's Biggest Waste of Time)

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's…

Fighting Tech for Talent

Worrying over talent drain is among the ad industry's favorite pastimes. But the concern may be reaching new heights as agencies grapple to hang onto a young workforce that's more…

Norton Protects All Your Stuff, Like Videos of Your Freaked-Out Baby

These days, odds are good you spend many (if not most) of your waking hours glued to the screen of your computer or smartphone—answering emails, paying bills, cooing over videos…

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