Erin Griffith

Bloggers Mean Business

They’re not the future of fashion magazines—they’re the future of fashion branding

There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to…

'Deadliest Warrior' Finale to Close the Social TV 'Feedback Loop'

Loyalize brings real-time polling to live show

Spike TV has tapped social TV app-maker Loyalize to power a live feedback loop for the Wednesday finale of Deadliest Warrior (airs 9:00 EST). The show will allow contestants to…

Gilt City Launches Vertical for Affluent Tykes

Can it weather the current daily deals storm?

What do you buy the sophisticated urban child who has everything? How about Baby Boot Camp classes? Manicures? Mandarin lessons? Responding to an apparent gap in the market for exclusive, custom-tailored…

'Tea Party Zombies' Creator Draws Ire

Conservatives call for StarvingEyes boycott

Advertisers dump media companies for PR missteps (a certain hacking scandal comes to mind). And they pull controversial ads after they’ve gained enough notoriety (think DirectTV’s boxer ad, Yoplait's disordered…

The Downward Trend in Daily Deals

Market oversaturation, high subscriber acquisition costs to blame?

Is a hypercrash coming to a once hypergrowth market? A few months ago, every publisher, startup, and human with an email account was starting a daily-deals product. An estimated 700 were…

Ford Drives Traffic to Dealerships With Local Video Ads

Tremor, PointRoll partner for targeted pre-rolls

Virtual ads can lead to in-person sales. Or at least, that’s what Tremor Video and PointRoll are hoping happens with its new partnership, announced today. The video ad company and…

Study: Women on Facebook Click More, Youth ‘Like’ More

And advertisers need to tailor to the segments

A Facebook ad proclaims your friend has "liked" a brand. Your options? Ignore it, "like" the brand yourself, or click on the ad to see what that brand is. According…

Killing the Click

Moat measures engagement by tracking 'mouse hovering'

What was once digital advertising’s dirty little secret is now its big, ugly problem. Online ad performance figures are dismal: less than 1 percent of Web surfers click on display…

CIMM’s Jane Clarke on Measuring Cross-Platform Media

Coalition wants better digital analytics

CIMM, the Coalition for Innovative Media Measurement, was formed in 2009 to advocate for improvements in media measurement and advertising analytics. Its members include TV content producers like The Walt…

Finally, a Better Way to Measure Impressions?

Tech startup RealVu believes it has the answer

Ad impression numbers are about to go down—that is, at least, if RealVu has anything to do with it. The Salt Lake City-based ad tech startup has, with the blessing…