Erin Griffith

Fast Chat: Spotify’s New Ad Sales Guy

AOL alum Jeff Levick on Facebook, competition, free music, and advertising

Last week was a big one for digital music. Facebook, at its f8 conference, launched a new platform with options for partnering with music streaming services. In advance of the…

Social Draws Big Ad Dollars, but Does It Really Work?

Two new analytics tools hoping the answer is 'yes'

Social media has outgrown its experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate…

Facebook Music About to Press Play

Companies race to unveil free services before announcement

Just when iTunes had taught (some of) the world to pay for music with restricted playback rights, Facebook had to go and ruin it. Tomorrow, at its f8 developer conference, the…

Adchemy Kills the Keyword

Startup raises $61 million for simplified search technology

Keyword search is a $13.6 billion industry. It’s also a $13.6 billion problem: How can a marketer manage the millions of keywords attached to every single piece of content it…

Online Shopping: Now, Inside Display Ads!

AOL’s Project Devil launches in-ad e-commerce function

A year after launching its flashy Project Devil ad service, AOL today announced plans for a new feature that promises to help performance marketers circumvent the dreaded click-through (or, in…

Digital Music Models Vie for Viability

Competition heats ups among players MOG, Rdio, and Spotify

Hard on the heels of streaming music service Spotify, which only recently arrived stateside, competitors MOG and Rdio announced free versions of their products last week. This kind of competition…

Appssavvy Ditches Banners for In-Game Activity Ads

Startup switches gears for higher engagement

Startups love the word “pivot,” but it’s rare that a company will outright ditch one money-making strategy for another untested one. That’s the case with Appssavvy. The company serves display…

MOG Challenges Spotify With Free Music

No-cost streaming comes in exchange for brand pitches

It’s cloud-based. It’s on-demand. It’s all-you-can-eat. Or listen, rather. It’s customizable, “intelligent,” browser-based, built in HTML5, and curated. It’s a music service that competes with Spotify, Rdio, Rhapsody, and Pandora.…

Which Company Is the Life of the Social Media Party?

Dachis Group index reveals answer (in real time!)

Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media…

Twitter: Payment to the People

The pay-per-tweet model is moving past celebs to average Joes and Janes

It sounds a bit like a late-night infomercial. “You too can make money on Twitter! Just follow this simple plan . . . ” And it’s true. As a company, Twitter…