Last week was a big one for digital music. Facebook, at its f8 conference, launched a new platform with options for partnering with music streaming services. In advance of the…
Social media has outgrown its experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate…
Just when iTunes had taught (some of) the world to pay for music with restricted playback rights, Facebook had to go and ruin it. Tomorrow, at its f8 developer conference, the…
Keyword search is a $13.6 billion industry. It’s also a $13.6 billion problem: How can a marketer manage the millions of keywords attached to every single piece of content it…
A year after launching its flashy Project Devil ad service, AOL today announced plans for a new feature that promises to help performance marketers circumvent the dreaded click-through (or, in…
Hard on the heels of streaming music service Spotify, which only recently arrived stateside, competitors MOG and Rdio announced free versions of their products last week. This kind of competition…
Startups love the word “pivot,” but it’s rare that a company will outright ditch one money-making strategy for another untested one. That’s the case with Appssavvy. The company serves display…
It’s cloud-based. It’s on-demand. It’s all-you-can-eat. Or listen, rather. It’s customizable, “intelligent,” browser-based, built in HTML5, and curated. It’s a music service that competes with Spotify, Rdio, Rhapsody, and Pandora.…
Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media…
It sounds a bit like a late-night infomercial. “You too can make money on Twitter! Just follow this simple plan . . . ” And it’s true. As a company, Twitter…
