Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…
This holiday season Microsoft is giving the gift of content. Through its Xbox gaming system, the company has announced a content deal with more than 40 entertainment providers spanning cable,…
Spike TV has tapped social TV app-maker Loyalize to power a live feedback loop for the Wednesday finale of Deadliest Warrior (airs 9:00 EST). The show will allow contestants to…
Ever watch a six-minute commercial? By choice? Neither have we. And yet, through its branded digital shorts, NBC Universal has wrangled millions of people into doing exactly that. Viewers catch NBCU’s…
Vice Media, peddler of provocative magazines, books and video, took a significant outside investment Tuesday from a close-knit, if not incestuous, set of deep pockets. Advertising and media conglomerate WPP,…
