Erik Wander

Erik Wander

Erik Wander is a senior web editor for Adweek.

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations.

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them


Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]

Already Hot in Australia, This Agency Means Business After Opening in New York

Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand after officially opening in New York, and subsequently Toronto, about six months ago.

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

For many sports fans, Twitter is still the social media platform of choice.

5 Entertaining Uses of MLB’s New Statcast Tracking Technology

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place on the all-time home run list.