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Christopher Heine

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

A musical twist on social chatter

Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Where crime continues to pay

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

Adblock Plus Was Uninvited From a Digital Ad Leadership Conference at the 11th Hour

IAB says event is for key 'digital-industry stakeholders'

Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Q&A: Tech Exec Says Publishers Need to Address Ad Blocking 'Holistically'

But CES isn't exactly abuzz with the subject

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic…

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