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Christopher Heine
This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy Sway Group finds social influencers who get results

Specs Who Sway Group partners (l. to r.) Allison Talamantez, president, business development; Danielle Wiley, CEO; Joni Richman, general counsel; Tiffany Romero, president, influencer management; Francesca Banducci, COO What Social agency Where San…

January 12, 2015, 12:02 AM EST

College Football Playoff Quickly Becomes a TV and Social Media Power Player Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

January 11, 2015, 12:22 PM EST

These 10 Toy Brands Are Winning Social Media For The Holidays Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

December 16, 2014, 7:08 AM EST

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

DirecTV's 'Awkward Rob Lowe' Spot Draws Protests From Shy Bladder Sufferers Group says ad makes light of a misunderstood condition

Not everyone thinks Rob Lowe's "painfully awkward" commercial for DirecTV is funny. The Associated Press reported today that members of the International Paruresis Association—which represents people with what is commonly referred…

November 4, 2014, 2:36 PM EST

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

The Top 10 Halloween Candy Brands on Twitter You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

October 30, 2014, 4:31 PM EDT

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

October 27, 2014, 12:01 AM EDT

7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series 1985 was all about MacGyver and American-brewed suds

When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's…

October 21, 2014, 7:00 AM EDT

Heineken Is Cornering the Beer Market for Soccer Fans Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

October 14, 2014, 11:32 AM EDT

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