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Christopher Heine

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Q&A with its biz chief, Philipp Schindler

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its…

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

Promote button simplified boosting posts

It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook. Instagram is…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players

Vertebrae lands $10 million

There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting…

AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.  The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog…

This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry

Sonobi speaks to brands' concerns

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point…

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Carat's global forecast underscores a mobile world

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency. The growth is…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Forbes Expands Its Audio Reach by Bringing 4 Shows to PodcastOne

Teams up with industry veteran for more biz talk

After testing its Women@Forbes podcast series on its own properties for the past few months, Forbes has decided to ramp up its efforts in the space. The business publication is announcing…

Facebook's Ads Manager Went Completely Dark for Some Marketers Over the Weekend

A branded viral video even disappeared

Facebook advertisers last week thought they'd cruise right into the weekend without as much as a bumpy road to contend with. But then many of them apparently couldn't see the…

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