Patrón Tequila is running a 'Bot-Tender' campaign.
Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.
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The brand's mobile ads use creative from its Tender Wings of Desire novella from Wieden + Kennedy, as the fast-food chain goes all out for its biggest holiday.