Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages

Patrón Tequila is running a 'Bot-Tender' campaign.

Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology

Behind all the magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining the marketing and advertising technology space.

Here Are 7 Intriguing Digital Marketing Stats From This Week

Instagram gets great engagement, Facebook Live grows and sponsored content wins.

Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook

It's not really even close.

An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences

This program could be popular with political marketers for the 2018 midterm elections.

Facebook Just Added 5 Special Features for Mother’s Day

In a mobile society, it's a big holiday for social.

Here Are 9 Interesting Digital Marketing Stats From This Week

Check out Mother's Day video numbers, new social data and a rising retail star.

Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store

The brand's mobile ads use creative from its Tender Wings of Desire novella from Wieden + Kennedy, as the fast-food chain goes all out for its biggest holiday.

Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat

The beauty company is getting results with and without paid ads.

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Emotional spots pack a punch.