Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom

The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.

4 Things Marketers Should Know Before Embarking on Digital Transformation

Plus, Adweek announces a new partnership with Accenture.

Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Ad fraud and brand safety issues persist.

Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months

The mobile app's customer list has grown 900 percent since early 2016.

7 New Digital Marketing Stats That Jump Off the Page

Google and Facebook rule, Yelp surprises and Pinterest gets granular

Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

And launched an unusually lengthy PR explanation.

The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

And retarget through both channels.

Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

The mobile ads company then essentially accused the ride-sharing app of being a dead beat.

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

T-Mobile has signed on as a launch partner.

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Snap's high-tech sunglasses show creative potential.