Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa

360i's finding underscores the power of online search.

New Stats Suggest Uber, Despite Its Rash of Controversies, Is Still Dramatically Outpacing Lyft

It's also giving little ground to Gett.

Here Are 8 Interesting Digital Marketing Stats From This Week

Adidas, Instagram, Patrón and NPR bring the numerical goods.

How NPR Continues to Develop Its Podcasting Ad Game With Data and Branded Content

It does all kinds of work for brands such as Kia, Subaru, Optum and Alfa Romeo.

Why Weekends Are a Great Time for Brands to Lift Their Instagram Engagement

New data shows the rate of likes, shares and comments jumps on Saturdays and Sundays.

4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Trusting in transparency and leaning on data are among #Hashoff CEO Joel Wright's suggestions.

Adidas Is Ratcheting Up Live Video for International Yoga Day and the Summer Solstice

Gear marketer underscores how brands keep testing the space.

With Whole Foods Locations, Amazon’s Data and Pricing May Crush Traditional Supermarkets

Tech investor Eric Hippeau says, 'This is not a good for them.'

The New York Times’ Native Ad Strategy Is Getting a Boost Thanks to These Tech Acquisitions

HelloSociety and Fake Love are now fully in the sales mix.

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

Spotify is booming, the Snapchatters are homebodies and brand-safety concerns persist.