Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

Industry players weigh in on the novel idea that Twitter, Snapchat and Pinterest might win big.

With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic

And they're moving away from real-time bidding.

Oracle Makes Another Major Data Move, Inking a TV Ad-Targeting Deal With Charter Communications

It's the software giant's first addressable television partnership.

Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud

The data vendor helps digital ad platforms like Facebook, Google, Pinterest, Pandora and Snapchat measure the results of online brand campaigns.

Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories

Instagram may be on a roll as of late, but don't discount Snapchat just yet.

Legalized Recreational Weed Hasn’t Hurt Liquor Sales in Oregon

Pot is helping bars more than liquor stores.

8 Video and Social Marketing Stats That Got Our Attention This Week

There has been a lot of Facebook data news.

Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren’t on TV

Even offline, modern marketing is all about engaging content.

Here’s How YouTube TV Is Doing One Week in Among Cord Cutters

Apptopia data shows Android users are quickly adopting the new streaming service.

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

MediaMath takes a stand.