Ovations, a division of United Healthcare, Minneapolis, wanted to learn what channels the Hispanic market is best triggered by and offered three days of seminars (July 28-30) in Los Angeles…
A beverage brand looking to tap into the Hispanic market found success by focusing on where many in the demo do their shopping: Independent grocery stores. Tampico's campaign in Las Vegas…
It's no secret that the magazine business has seen better days, but can a magazine that's also a direct marketing vehicle fare better? The co-launch of the customizable "mine" magazine,…
Spirit Mountain Casino recently bet big on a Web site redesign.The company spent nine months last year retooling www.spiritmountain.com with the e-marketing agency eROI. The goal: Attract more regional players…
NEW YORK Beef jerky isn't usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign.Oberto Sausage Company has picked up 259,454 sweepstakes…
As we discovered two weeks ago, Herschell Gordon Lewis is known among cult-movie fans as the 'Godfather of Gore,' for his influence on the splatter film genre, as well as…
Beef jerky isn’t usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign. Oberto Sausage Company has picked up 259,454 sweepstakes entries…
Herschell Gordon Lewis’ name may be familiar to cult movie fans who know his 1963 flick Blood Feast. Lewis is known in some circles as the 'Godfather of Gore,' for…
Expanding live chat by three hours has produced a lift of five whole percentage points in sales conversions for the Orvis Company. After offering chat from 8 a.m. to 11…
Men’s Wearhouse launched www.virtualprom.com only five weeks ago, but it appears that the mini-site has already worked wonders for the company’s program called ‘Prom Representative,’ a traditionally offline brand. The…
