While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…
It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…
JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…
Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…
EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the…
Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…
Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…
