Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

July 10, 2014, 1:45 PM EDT

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

5 Funny Tweets at Brazil's Expense During World Cup Embarrassment Germany's rout draws plenty of humor

There's no crying in World Cup soccer, unless you want to end up a meme. Brazil fans lamented an epically bad first half—down 5-0 midway in the match—in its semifinal 7-1…

July 8, 2014, 5:58 PM EDT

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

Instagram Users Show Their Love of World Cup Soccer They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

July 3, 2014, 1:03 PM EDT

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Former Tinder VP Sues the Dating App for Sexual Harassment Whitney Wolfe says she was labeled a 'whore'

Whitney Wolfe, the former vp and co-founder of Tinder, filed a sexual harassment lawsuit against the dating app on Monday, stating that she was labeled a "whore" in front of…

July 1, 2014, 1:12 PM EDT

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

June 30, 2014, 6:24 PM EDT

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

June 30, 2014, 5:37 PM EDT

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