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Christopher Heine

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

A musical twist on social chatter

Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks…

Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens

73% will use devices in addition to TV

CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to…

6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

The data and opportunities are there

Sandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks' attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Where crime continues to pay

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they…

New Facebook Policy Bans Private Gun Sales From Its Platform and Instagram

Social giant's measure is global

The National Rifle Association has nearly 4.7 million fans on Facebook, but the pro-guns organization probably isn't the biggest fan of Facebook tonight. The social networking company revealed on Friday evening…

Here Are 9 Intriguing Digital Marketing Stats From the Past Week

Social media, politics and the Super Bowl rule the scene

Digital marketing stats in the past week have been all about Facebook, the Super Bowl and the 2016 election, with a few other subjects sprinkled in. Check out the nine…

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