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Christopher Heine
67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content Consumers fine with promos-for-freebies exchange

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…

May 21, 2013, 6:00 AM EDT

Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

JP Morgan Chase's Claire Huang Talks Digital and Mobile Financial exec dishes on 'brand refresh' strategy

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…

May 16, 2013, 3:17 PM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

El Al Picks New U.S. Agency, Debuts 'Vacations' Campaign Soubriet Byrne & Associates lands another travel brand

EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the…

May 13, 2013, 7:55 PM EDT

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