Christopher Heine

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

One small retailer saw almost zero sales

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and…

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

Costing them traffic and likely money

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other…

9 Eye-Opening Digital Marketing Stats From the Past Week

Emirates scores huge win with Casey Neistat; Facebook ads dip

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk…

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

Donald Trump Is Getting Taken to Task on Snapchat for His Climate Change Stance

Sierra Club buys geofilter ad in Vegas

The Sierra Club purchased a geofilter that people attending tonight's presidential debate at the University of Nevada, Las Vegas will see. The ad takes aim at Donald Trump's climate change stance.…

Facebook Is Now Offering Movie Tickets, Food Delivery and Salon Appointments

As the digital platform aims to be its own world

Good evening, earthlings. Thank you for logging on to Planet Facebook, where you can read posts from your friends, chat with them, watch recorded video, stare aimlessly at live video…

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

Nielsen Marketing Cloud Just Improved Its Digital Couponing Targeting Tools

Kimberly-Clark gets first taste of RevTrax deal

Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales. The chief concept is…

Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers

Very specific topics pop

Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.  Interestingly, the latest…