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Christopher Heine

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms

Will work with machine-based suggestions

Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Previously, the digital giant only made event…

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing'

Audio branding is picking up steam

  brightcove.createExperiences(); CANNES, France—Jason "Poo Bear" Boyd and Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships…

This Radio Industry Legend Is Now Transforming the Podcasting Scene

Norm Pattiz brings his pitch to the Croisette

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. The Los…

Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life

HackerAgency chief explains the calm design revolution

CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people,…

Tribeca Film Festival Chief Could See Cannes Ad and Film Galas Coming Together

As branding and entertainment worlds collide

CANNES, France—The Tribeca Film Festival is increasingly a player in the advertising community, accented by its presence here at Cannes Lions, where we caught up with Tribeca Enterprises CEO Andrew…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads

Let a person of color actually write the spot

CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black and biracial…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

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